The real estate business is largely local in nature, which explains why independent, locally branded real estate firms continue to dominate many markets. The entity that connects all of these top brands is Leading Real Estate Companies of the WorldÂ®, whose affiliate companies (550 firms with 4,600 offices and 140,000 sales associates in 30 countries worldwide) sell $225 billion annually in theU.S., more than any national franchise brand. They are also the Number One companies in terms of sales or volume in 41 of the top 90 markets â more than any other national organization.
Unlike franchisees, who pay a national network five to seven percent off the top of all revenue for advertising which may or may not drive specific leads to their agents, independent companies are able to deploy those dollars to develop local programs, reach local target audiences, and build resources that directly benefit their associates. Because independents are not controlled by corporate offices thousands of miles away, they are able to adjust expenditures and programs more quickly and strategically as the market changes.
LeadingRE firms have strong local reputations and many are long-established companies in the community. In fact, one of the oldest residential firms in the country is a LeadingRE affiliate, and a high percentage of our member companies have been in business for over 25 years. These strong ties to the community, consistent and reliable performance over time, and accountability that comes from having the ownerâs name on the door are all factors that inspire the consumerâs trust.
Leading Real Estate Companies of the WorldÂ® recruits only the best of the best among locally and regionally-branded firms â because each firmâs local brand and performance reflect upon other affiliates nationally and globally. Membership is a privilege which can be terminated by either party at any time, unlike national franchises with 10- to 30-year contracts. This means that the LeadingRE network must provide a strong value proposition year in and year out, and it means that its members must maintain high performance standards in order to retain membership.
Through an ongoing national publicity program, Leading Real Estate Companies of the WorldÂ® has garnered major media coverage for the network and its members alike. Meanwhile, consumer advertising for Luxury Portfolio InternationalTM, LeadingREâs luxury property component, provides exposure in such publications as The Wall Street Journal, Unique Homes, and duPontREGISTRYTM, among others, further validating and enhancing the memberâs brand by associating it with LeadingRE and Luxury Portfolio. When members incorporate the LeadingRE supporting brand in their local advertising, they derive tremendous synergy and quality-by-association with these premier companies across the country and the world.
Listings, luxury market and global business
Referral introductions and additional income
Corporate referrals and residual income from national accounts
Online leads and listings from Internet searches
Additional competitive-edge products and networking